World Environment Week 2024 was nothing short of
inspiring and at Switch Recycling, we went all in!
Partnering with the Food and Beverage Recycling
Alliance (FBRA), we led a series of high-energy,
impact-driven activities across multiple cities.
Our mission? Drive awareness, inspire action, and
make sustainability practical and fun. Here's
a look back at the powerful moments that shaped an
unforgettable week of eco-innovation.
Tuesday, June 4: Community Sensitization in Agege
and Asaba
We kicked off with a boots-on-the-ground awareness
campaign in the vibrant communities of Agege in
Lagos state and Asaba in Delta state Nigeria.
Alongside the FBRA team, we walked the streets,
connecting with locals on how everyday waste
contributes to flooding and disease and how it can
instead become a resource. Residents were
introduced to the
Switch Recycling App, which allows users to
sell plastic waste and other recyclables by the
kilogram
either at collection centres or digitally via the
app. The buzz was real, and the message was loud:
Your waste is worth something, so switch your
trash to cash.
Wednesday, June 5: Lekki Waste-Free City Walk
Midweek, the energy spiked with our Waste-Free
City Awareness Walk along Admiralty Way, Lekki.
With FBRA, LAWMA, 7Up Bottling Company,
International Breweries, and other sustainability
champions, we marched in unity, raising awareness
about urban cleanliness and recycling. The streets
were alive with color, camaraderie, and cause
thousands of steps echoing one powerful message:
Sustainability starts with each of us.
Thursday, June 6: School Advocacy in Surulere
Next stop: the classroom. We visited
Lagos Progressive Junior Secondary School
in Surulere for a lively session with the leaders
of tomorrow. In collaboration with NESREA, we
explored the effects of pollution and the power of
personal responsibility. The highlight? A hands-on
demo of the Switch Recycling concept and tree
planting exercise. With generous support from UAC
Foods Limited and CWAY Group, we ended the day
with smiles and snacks leaving behind a new
generation of eco-conscious ambassadors.
Saturday, June 8: Beach Clean-Up + Family Fun on
World Oceans Day
To wrap up the week, we went big. On World Oceans
Day, our team joined forces at
Kids Beach Garden, Elegushi, for a massive beach clean-up and a splash of
fun. Partnering with FBRA, UAC Foods, and others,
we cleared the shoreline of litter and celebrated
our progress with games, competitions, and
community bonding. It was a day of action, joy,
and renewed commitment to protecting our planet.
A WEEK TO REMEMBER, A MISSION TO CONTINUE
World Environment Week 2024 reminded us that
meaningful change starts at the grassroots. From
the bustling streets to the sandy shores and eager
classrooms, we sparked conversations and catalyzed
action. At Switch Recycling, we believe
every bottle recycled, every conversation
started, and every app download brings us one
step closer to a cleaner, greener future.
Let’s keep switching our trash into cash
together.